Students will learn marketing and business principles by studying the fashion merchandising industry. The life cycle of a fashion product will be followed from the design stage to the point of sale at a retail outlet. Topics include: marketing to retailers, fashion and trade shows, promotion to consumers, developing a brand name, global influences, fashion trends, and manufacturing. Field trips include, visiting FIT (where students discuss their portfolio with FIT's admissions counselors), and MACY's Herald Square for a Fashion and Merchandising Tour.